Market Expansion Grant

Q: This application requires a marketing plan. What is a marketing plan and how do I create one?
A: A marketing plan is a document created to outline a company’s advertising strategy to generate leads and reach its target market. There are many online resources available, as well as one-on-one consulting through the Wyoming Small Business Development Center Network and the Wyoming Women’s Business Center.

Q: Can I use these funds to attend a local trade show?
A: The purpose of this grant is to help companies expand into new markets outside Wyoming, so local market expansion activities do not qualify.

Q: Does this grant cover my lodging and meals?
A: The WBC will cost share up to $100 per night for up to ten (10) room nights (number of rooms multiplied by the number of nights) during the dates of the market expansion activity. The remaining cost of the room(s) is the responsibility of the grantee. Meals, snacks, and beverages are not covered by this grant. Please see the list of suggested and ineligible expenses on pages 3 and 4 of the Grant Guidelines.

Q: How do I estimate my expenditures?
A: The best way to estimate your expenditures is to research the pricing of the event or service before submitting your application. We understand that estimates may not always be accurate and can be flexible if needed. Try to be as comprehensive as you can in your line items and we understand dollar amounts may vary. Stay in touch with the WBC team if this becomes a concern.

Q: Can I apply for this grant after I participated in a market expansion activity?
A: No. Applications must be submitted no later than 30 days before the market expansion activity.