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FOR RELEASE:
July 17, 2008


For more information contact:

Kim Sears
Senior Marketing and Public Relations Specialist
Wyoming Business Council
Office: 307.777.2834

Annie Wood
Senior Marketing and Attraction Specialist
Wyoming Business Council
Office: 307.777.2844

Wyo-made products featured at Frontier Days General Mercantile

CHEYENNE –The Wyoming Business Council is outfitting its General Mercantile for business during the 2008 Cheyenne Frontier Days, July 18-27.

The store, in its sixth year of operation, features products from about 50 Wyoming companies ranging in price from $2-200.

The Mercantile’s wide array of offerings includes, among many other things, horsehair pottery from Glenrock, bath and body products out of Cheyenne, glass housewares and accessories from Laramie, and a variety of spices, rubs, soups, jams, jellies and other food items from across the state.

“If you are looking for a unique Wyoming gift, this is really a good opportunity to find it,” said Wyoming Business Council Senior Marketing and Attraction Specialist Annie Wood.

The Mercantile, which sports a wooden storefront reminiscent of 1880s-era Cheyenne, is located in Wild Horse Gulch at Frontier Park. Store hours are 11 a.m. to 8 p.m. daily during Frontier Days.

Businesses displayed at the General Mercantile are members of the Wyoming First Program, which is designed to assist Wyoming companies with the identification and promotion of their Wyoming-made products, and substantially enhanced products and services. A two-year membership in the program allows Wyoming First participants to use the familiar “Bucking Horse and Rider” design stickers and hang tags on their products.

For more information on the Wyoming First program, please visit www.wyomingfirst.org.

For more information about the General Mercantile, please contact Annie Wood at 307.777.2844 or annie.wood@wybusiness.org.

The mission of the Wyoming Business Council is to facilitate the economic growth of Wyoming. For more information, please visit the Web site at www.wyomingbusiness.org.

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